The method
What is the MOTOR method for AI?
The MOTOR method for AI is Cristina Fonseca's five step method for installing artificial intelligence in a business: Map, Order, Transform, Operate and Reinforce. Unlike a course, it does not end when you understand AI. It ends when the systems are running inside your business.
The sentence behind all of it is short. I make AI actually work in your business. MOTOR is that sentence opened into five steps.
The five steps
Map
The business as it runs today, before touching a single tool. We start from what already works.
Order
The AI opportunities by hours returned, not by what sounds modern.
Transform
The top three into systems that run. Three, not fifteen.
Operate
Your business runs them without depending on me. If you need me for it to work, it does not work.
Reinforce
Two hours of training and 30 days of direct support, so it does not collapse in a week.
Who is it for?
Small and medium companies, and people running a business on their own. The subject is always your business, so it works the same for a team of twenty as for someone working alone. No technical background required, and no programming knowledge needed.
How is it different from an AI course?
A course leaves you knowing. The MOTOR method for AI leaves you with the systems working. Training does exist inside the method, in the Reinforce step, but it is the end of the work rather than the product. If what you want is to understand artificial intelligence, a course is cheaper and that is fine. If what you want is for repetitive work to stop eating your week, someone has to install it.
What does it cost?
| Service | Price | What it includes |
|---|---|---|
| The MOTOR Roadmap | 400 euros + VAT | A 90 minute 1:1, pre-session discovery on your real materials, and a written roadmap. Covers steps M and O. |
| The MOTOR Training | 500 euros + VAT | A 2 hour virtual session for your team on using Claude and AI on the repetitive work that does not pay, plus a written Opportunity Map. |
| The MOTOR Installation | 2.000 euros + VAT | A two week enablement intensive: two days on-site in the business and the rest online. AI strategy, the team trained, and three automations running. Closes with training and 30 days of support. Covers all five steps. |
The MOTOR Installation is at founder rate for the first 4 clients. After that the price is 5.000 euros plus VAT. Travel is quoted separately.
How long does it take?
The MOTOR Roadmap is a 90 minute session, and the written plan follows, in a form you can hand to your team. The full installation takes two weeks.
Do I need to be technical?
No. Cristina Fonseca is not an engineer either. She came to artificial intelligence from seven years in venture capital, evaluating over 300 startups at Rockstart and placing in the top 4% of more than 6.000 candidates at Included VC. That work teaches you to tell quickly what actually works from what merely sounds good, which is exactly what the Order step requires. She built these systems for her own business first.
Do you work with companies in the Netherlands?
Yes. Cristina is based in the Netherlands and works in English and Spanish. Most of the work runs online, which keeps it easy to schedule across the Randstad and the rest of Europe. The MOTOR Installation also includes two days on-site in the business.
Where does it start?
With a 30 minute conversation, free, no preparation needed. It is called the AI Discovery Intake and it exists to find where artificial intelligence can make the most meaningful difference in your business.
If you would rather read what each service actually involves first, each one has its own page: the MOTOR Roadmap, the MOTOR Training and the MOTOR Installation.